Articles

Sponsorship: Ford Closes The Door On Open Wheel Racing

By

After learning that the biggest customer-facing benefit of its sponsorship is being phased out by the property Ford has terminated its sponsorship of Champ Car World Series racing effective immediately…

More on This Topic

Articles

Interactives: Turner Classic Movies Deploys DC-3 At Air Show Exhibit

Articles

Pop-ups: Starbucks Brews Temporary Old-school Coffeehouse

Articles

Proprietary Events: Southern Comfort Offers Free Two-day Festivals

Articles

Luxe Events : Lincoln Entices Consumers With Culinary Experience

Articles

Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

Articles

Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

Articles

Results: Following Success In Atlanta GM Adds Multi-brand Mall Deal

Articles

Youth Marketing: Publisher Puts Purple Porta-potty On The Road

Articles

Community Relations: Crown Royal Expands Barbershop Renovation Program

Popular

  1. Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park
    Festivals & Fan Cons

    Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park

  2. Eight Ways to Make Your Events More Immersive—and Memorable
    Home

    Eight Ways to Make Your Events More Immersive—and Memorable

  3. Coca-Cola Activates its Largest Footprint Yet at Essence Festival
    Festivals & Fan Cons

    Coca-Cola Activates its Largest Footprint Yet at Essence Festival

  4. Experiential Marketing Trend of the Week: Wedding Bells
    Pop-Ups

    Experiential Marketing Trend of the Week: Wedding Bells

  5. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

  6. Experiential Marketing Trend of the Week: Delivery Design
    Conferences

    Experiential Marketing Trend of the Week: Delivery Design

  7. Comic-Con 2026, Part 2: Quests, Character Journeys and Cafes
    Festivals & Fan Cons

    Comic-Con 2026, Part 2: Quests, Character Journeys and Cafes

  8. Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event
    Pop-Ups

    Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event

  9. The Brief: Billboard Houses and Diaper Rescues
    Pop-Ups

    The Brief: Billboard Houses and Diaper Rescues