Brands bet on permanent pop-ups
The temporary pop-up shop is a successful strategy for many event marketers but there are…
Internal events take an altruistic turn
Since the economic downturn internal events of all stripes are still under fire. From the…
Rockin’ out to get teams together
Think “teambuilding exercise” and usually the first word that comes to mind is “corny.” But…
Prove program value with management software
Data is king. Every marketer knows it but too often valuable hours are wasted compiling…
Saturn Rolls On a Solar-Powered Tour
In 2001 Saturn relied on gas and diesel-powered trucks to tow its vehicles from coast…
The Scoop About Inflatable structures
Inflatable structures are more than a lot of hot air. At fairs festivals even on…
Going off the beaten path to save money
In this new era of thrift marketers are scouting out off-the-beaten-path venues like unsold homes…
Pepsi’s Uncorks Killer Summer Event Campaign
The energy drink market is on a high. Turbo charged by top-selling brands like Monster…
Bringing Twitter to Life
In the beginning there was the meet up where people would get together in real…
New Exhibits Offer Pre-fab Costs
When budgets are tight exhibition designers can help you come up with solutions that still…