Pigskin Roundup: A Snapshot Of Three Fall Football Programs
Canon Allstate and Alltel are no rookies when it comes to football sponsorships so this…
Activation: Qwest Brings Human Calculator To Omaha Fest
Qwest is hoping to attract consumers to its presence at Omaha’s Ak-Sar-Ben’s River City Roundup…
Integrated Marketing: Samsung Targets Indie Filmmakers Fans With Landmark Partnership
Samsung Electronics America is launching a program aimed at connecting with indie movie fans and…
Targeting: MetLife Reaches Out To Women Via The Catwalk
As part of a commitment to reach more women MetLife last month launched MetLife Snoopy…
KFC Connects With Office Workers Through Smell
Forget sight sound and touch. There’s only one sense that guarantees to lead directly to…
Sponsorships: Pepsi Expands Dew Tour Partnership Drops X Games
Pepsi will expand its title sponsorship of the Dew Tour action sports property to include…
Multicultural Marketing: AT&T Sponsors Quilting Tour
In an effort to connect with black consumers and communities AT&T has announced a sponsorship…
Product Launches: Jeep Finds Its Sweet Spot
Jeep will herald the arrival of the 2008 Jeep Liberty into dealer showrooms with a…
Contests: Smirnoff Ten Kicks Off World Travels
A group of consumers who won the chance to travel the world courtesy of Smirnoff…
Emerging Technology
The October 2007 Emerging Technology Report profiled ten of the most innovative new technologies in…