BlueCross BlueShield Transforms Test-Run Into Success
As BlueCross BlueShield of Florida’s 2007 event marketing calendar heats up the company is scaling…
Brands Leverage Fitness to Make the Mind-Body Connection
Now that obesity is one of America’s top-of-mind issues brands that make fitness a creative…
Activating Year-Round at Vacation Destinations
Tourist destinations can be attractive marketing venues especially when they’re home to tournaments festivals and…
Measuring Success at Internal Events
Some events like sales-based programs or sampling-focused initiatives are easier to measure than others. But…
Getting Internal Signoff for Your Event Programs
Getting customers excited about your brand can be tricky. But getting approval for an event…
Five Must-Have Merger-Proof Contract Clauses
XM merged with Sirius in February. Enterprise Rent-A-Car bought Alamo and National in April. AT&T…
Immersive Contests: Finding the Balance Between Brand Engagement and Overload
Perhaps it’s the success of American Idol and Dancing with the Stars those months-long contests…
Guerrilla Marketing 101 for B-to-B Marketers
Guerrilla marketing has long been a successful b-to-c tactic for marketers wanting to get their…
Inside Anheuser-Busch’s Event Marketing Group
The King of Beers is well known as a pioneer in mobile marketing but Anheuser-Busch’s…
Leveraging the Real Estate Outside Mobile Vehicles
Marketers begin to leverage the valuable real estate outside mobile vehicles as much as they…