5 Tips for Blogger-friendly Activation
As bloggers become more respected thought leaders brand influencers and essential allies in the pursuit…
Ready Set … Action: Stunts Lead to Big Buzz
Event marketing done right always creates buzz but brands looking to extend that word of…
Turning Disaster Into Opportunity
Imagine staging a global financial leadership conference with former Prime Minister Tony Blair former chairman…
Digital signage is More Than Glorified TV
Digital signage—you know those high-def plasma screens electronic billboards and scrolling messages you see in…
HBO Hugs It Out For Store Promo
HBO’s New York City store HBO Shop recently leveraged holiday buzz with a program designed…
Talbots Promos New Collection Via Hostess Program
Talbots recently leveraged customer relationships to create a program that had event hostesses (top Talbots’…
Emergen-C Adds New Elements To Burton Partnership
Vitamin water mix Emergen-C has added new interactive elements in year two of its sponsorship…
Kiplinger’s Launches Year-Long Tour
Kiplinger’s Personal Finance magazine has launched Your Money Bus Tour a year-long coast-to-coast program traveling…
USA Caffeinates Commuters To Drive Tune-In
For two days last week USA Network reached out to morning commuters on the streets…
Nautica Connects With The Khaki-Set
To introduce its new line of men’s khakis called True Khakis Nautica in mid-September hit…