EventTech 411: Standout Tech Tools From EMS
Every conversation in the event marketing industry eventually comes around to technology. You want to…
Social Media Top Tip: Snapchat Strategies
In this monthly series, EM brings you tips and tricks from pros and experts who…
Brooklyn Sets the Stage for AOL’s NewFronts Event
The AOL Digital Content Newfronts event on April 29 was a standout, and not just…
Inside Good Housekeeping’s Fresh Platform for Advertisers
It has to be a pretty sweet deal for consumers to step into an event…
Fiskars Puts its Tools to the Test on Tour
Fiskars, which produces high-end home, garden and office tools, wrapped its Discover the Difference tour…
Tic Tac Mints Shakes it with Millennials
Tic Tac mints in April hit the road with the My Pack Tour, a month-long…
The 2014 Event Measurement Report: What You Missed
What was once a discipline based on anecdotes, gut feelings and a stack of post-show…
On The Ground at The Country Living Magazine Fair
Country Living magazine hosted the mother of all shopping, cooking and crafting fairs over the…
Survey: Mobile Adoption Still Weak Among Event Planners
Mobile app developer QuickMobile and the IMEX Group, which runs meeting and incentive travel exhibitions…
Five Design Strategies from YouTube’s ‘Angry Birds’ Pop-Up Bakery
YouTube today is more than a video-sharing platform. People watch YouTube like they would TV…