B-to-B Dream Team 2025: Meet Valerie Strehle
When an event organization operates under the code name GSD, or Get Shit Done, you…
Nine Ways to Make First-time Conference Attendees Feel at Home
Executives from Cisco, Salesforce, Dell, Webflow and Workiva share their top tips for rolling out…
Five Insights on Designing Impactful Keynote Programs from Panasonic at CES 2025
In a dark ballroom at The Venetian Expo in Las Vegas, a spark of light…
The Brief: Data Banks and Teddy Takeovers
This week’s hot takes on hot topics in experiential cover data banks, Teddy Takeovers and…
AI-driven Experiences
Event marketers were among some of the earliest adopters of AI but the scope was…
As Trade Shows Embrace Influencers, Exhibitors are Leveling up Engagement
It wasn’t too long ago that social media influencers weren’t even considered media at trade…
Beyond the Booth: How Exhibitors Can Leverage Restroom Real Estate
“Last night was… not exactly legal,” read a sticker placed on the mirrors in bathrooms…
Three Ways Siemens Leverages Data for High-Performance Exhibits
How can data transform a trade show exhibit into a powerful driver of brand awareness,…
Wedding Event Activations: Brands from Cheetos to Tinder Help Couples Say ‘I Do’
Weddings are special no matter where they take place, but more and more, brands are…
Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows
Pink recycled leather jackets and feather clutches were just some of the trending pieces at…