Association of Equipment Manufacturers Constructs a Presence at its CONEXPO-CON/AGG Trade Show
For the first time, the Association of Equipment Manufacturers (AEM) exhibited at its own show,…
Q&A: Inside the Inaugural Google Cloud Next Conference
Plenty of professionals nod along when terms like “machine learning” and “cloud computing” come up,…
Propel Adds Live Music to its Co:Labs Fitness Events
Propel is continuing the momentum started last summer when it promoted the reformulation of its…
EMS 2017: American Express Offers Eight Tips for Success in Live Events
This year’s Experiential Marketing Summit featured four killer keynote speakers, including Deb Curtis, vp-global experiential…
M&M’s Celebrates 75 Years with an Homage to its Iconic Campaigns
Consumers have gotten to know the colorful personalities of the M&M’s thanks to memorable advertising…
Inside ‘Intelligent Events’: Measurement, Wearables and Personalization
In this, the Internet of Things era of smartphones, smart homes, smart cars and smart…
Photo Tour: HP Invites Millennials to Create, Reinvent and Share at Coachella
As part of its strategy to connect with millennials, HP powered up interactive experiences that…
Best Places to Work in Events: Our Q&A with Facebook’s Head of Events
Our special report on the Best Places to Work in Events offered an inside look…
American Express Puts Merchants Center Court at Dub Nation Watch Party
American Express, in the fourth and final of its All for Dub Nation Watch Parties…
Trolli Sweetens Spring Break on the Weirdly Slothsome Slurpee Truck Tour
It doesn’t get much better than catching some rays on the beach, but “weirdly awesome”…