EMS 2025 Opens up with Workshops, Meow Wolf and the 23rd Annual Ex Awards
The 23rd annual Experiential Marketing Summit (EMS) launched with high-octane energy and compelling perspectives on…
Winners Unveiled: The 2025 Ex Awards
The editors of Event Marketer announce the winners of the 23rd annual Ex Awards, the…
Six Slam-dunk Strategies that Engaged Basketball Fans at the 2025 NCAA Women’s Final Four
Sunday’s NCAA Women’s Basketball National Championship game between UConn and South Carolina drew a sellout…
Field Report: Top 12 Activations from the NCAA Women’s Final Four Tourney Town in Tampa
For a record fourth time, Tampa, FL, hosted the NCAA Women’s Final Four basketball tournament,…
B-to-B For Me
In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers…
Sponsors Deliver Dream Courts, Holograms and Ladders at the 2025 Men’s Final Four Tournament
College sports fans are their own breed, and it’s a fact sponsors took to heart…
The Brief: Hot Dog High Teas and ‘The White Lotus’ IRL
This week’s hot takes on hot topics in experiential marketing cover Hot Dog High Teas,…
Strange Encounters
At a time when streaming services are overflowing with content and movie theaters continue to…
Brand Collabs: How Milk-Bone and Jif Activated a Dog-friendly ‘Museum’
There are brand collaborations that make headlines, and there are brand collaborations that make sense.…
Podcast: Exploring Digital + Live Platforms, with Justin Breton of Walmart
Justin Breton is all about embracing the unknown and taking a chance on new technologies.…