Three Corporate Business Travel Trends That Could Impact Events in 2025
As event marketers can attest, travel costs are up. But companies appear to be accepting…
Turnkey Sustainability
As the event industry embarks on a new season of market volatility, many event marketers…
Agency HR Update: Connection, Belonging, and the ‘New’ Onboarding
Event profs are quick-thinking and adaptable problem-solvers by nature, able to read a room and…
Eight Tips for Agency Execs on Securing a Work-Life Balance this Summer
That ever-elusive work-life balance concept… is it even possible in the event biz? As event…
How Gorton’s Seafood Brought Gloucester to Austin for its First-ever SXSW Activation
After 176 years in business, Gorton’s Seafood is no stranger to evolving with the times…
Research: 14 Datapoints on the State of the B-to-B Events Industry
With Q1 in the rearview mirror, it’s worth examining the state of b-to-b events and…
Brands Get ‘Schneaky,’ Nostalgic and Inventive with St. Patrick’s Day 2025 Campaigns
Over the weekend, cities around the country got creative with their St. Patrick’s Day 2025…
The Brief: Glam-ergency Boxes and ‘Pretzelria’ Services
This week’s hot takes on hot topics in experiential marketing cover “Pretzelria” Delivery Services, Glam-ergency…
Three Ways Tullamore D.E.W. Uses St. Patrick’s Day as a Business Opportunity
For Tullamore D.E.W., St. Patrick’s Day isn’t just a cultural celebration—it’s also big business. Irish…
Announcing the 2025 Ex Awards Finalists
The editors of Event Marketer unveil the finalists of the 2025 Ex Awards, the most…