Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion.
Meredith Diehn, SVP-Marketing, Goodwipes
The one thing you look for at any event you attend.
I always look for posters of the map and lineup or schedule so I can take a picture of them on my phone for easy reference. Ever since working events, I also look for the medical tent… never can be too safe!
If you could change something about the industry, what would it be?
Honestly, the pop-up event culture is already feeling stale and repetitive. I’d love to see more activations that bring communities together to offer more than branded merch and free product samples.
The most important skill an event marketer should have today.
Agility. No matter how much you plan, make a detailed run-of-show and try to think of potential hiccups. Unique challenges are bound to happen. It’s your ability to keep calm under pressure and adapt to roadblocks that helps build resilience.
Something you’d tell your younger self at the start of your career.
No one expects you to do everything on your own. Your ability to ask questions, connect dots and collaborate with others is far more indicative of your long-term impact and growth potential.
Best way to boost confidence before a meeting or event.
Most of my meetings are virtual, so I close down any apps or tabs that might serve as a distraction. I also physically write down with old-school pen and paper the major points I hope to communicate in a meeting.
Complete this sentence: Artificial intelligence in events is…
…a huge enabler! So many aspects of event planning can now be streamlined with AI. We’ve just skimmed the surface by using it to help research local areas, plan run-of-show and visualize layouts.
Plants, pets or kids?
Technically I have all three, but do a much better job of taking care of the latter two! My heart truly lives outside my body with my kids, and I believe in showing up 100 percent at events so I can show up 100 percent at home with them (and my pets, of course).
Featured image credit: iStock/Tufan
