The Value of Experiential: Inside EventTrack 2018

Get a rundown of EventTrack 2018, the longest running and most comprehensive annual research on experiential and event marketing on the planet. Two surveys are issued—one to brands, one to consumers—and then combined into a true portrait of where experiential is… and where it’s going.

We’ll cover:

  • How events and experiences improve brand perception and drive sales
  • What consumers value most at events and experiences
  • What motivates consumers to participate and purchase
  • How events and experiences change brand perception
  • What makes events memorable
  • Budget growth outlook
  • And more
  • Presenters:


    Michael Hughes Michael Hughes
    Managing Director, Research and Consulting
    Event Marketer / Access Intelligence
    Michael runs the Event Marketer research group. He also provides a wide range data and consulting services to top brands, agencies, media companies, event producers, venues and investors worldwide. He is a frequent speaker at industry events and meetings.
    Jil Eisnor Jil Eisnor
    Vice President, Strategy & Insights, TORONTO
    Jil has over 11 years of agency experience across all formats of marketing (traditional, digital and experiential) with a passion for strategy and insights, specifically focused on the planning of integrated campaigns and developing key measurement models and analysis to showcase the true value of campaign efforts. For the last 3 years Jil has been leading Mosaic’s Insights and Measurement department focusing on new ways to conduct both client research as well as build strong measurement strategies for our clients programming.

Coproduced with: Opus Logo

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