Weber Grill Academy

Grill Academy Tour: Weber Eyes Consumer Classes

Tours, Sampling, B-to-C Events
Posted on May 22, 2015 by Rachel Boucher

After a successful inaugural year targeting retail associates in 2014, Weber has expanded the Weber Grill Academy Experience mobile tour—and this spring, the brand is evolving the strategy to include…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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