Attendees Step Inside a ‘Barbie’ Dreamscape at the Film’s L.A. Premiere and Afterparty B-to-C Events Posted on August 21, 2023 by Kait Shea “The ‘Barbie’ premiere was over the top—over-the-top pink explosion, over-the-top builds, over-the-top environmental, and then into the party was 2,000-plus people. And we leaned in hard… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Warner Bros., Sponsorship, fabrication, Film Premiere, installation, brand partnerships, Barbie, experience design Related Articles Experiential Trend of the Week: Cinematic Campaigns How Gen Z Shopping Habits Led Urban Outfitters to Redefine its Back-to-Campus Campaign Experiential Trend of the Week: On Newsstands The Brief: Dive-In Theaters and Kidney Passes