Attendees Step Inside a ‘Barbie’ Dreamscape at the Film’s L.A. Premiere and Afterparty B-to-C Events Posted on August 21, 2023 by Kait Shea “The ‘Barbie’ premiere was over the top—over-the-top pink explosion, over-the-top builds, over-the-top environmental, and then into the party was 2,000-plus people. And we leaned in hard… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:brand partnerships, Barbie, experience design, Warner Bros., Sponsorship, fabrication, Film Premiere, installation Related Articles AAD 2025: How a Nostalgic Newsstand and Night Market Gave Neutrogena an Edge with Dermatologists Executive Q&A: Celsius’ CMO Talks Infusing Energy into the 2025 MLS All-Star Game The Brief: Dive-In Theaters and Kidney Passes The Brief: Nostalgia Malls and Fizz Mobs