Television has Nielsen ratings. Print ads circulation numbers. Even billboards in the middle of South Dakota can look to traffic patterns to help illustrate their value. None of these tracking units are…

Using Buzz Metrics
Related Articles
-
How Band-Aid Made a Splash With a Pool-themed Pop-up at Summerfest 2025
-
Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor
-
Hot Property: Why Brands are Investing in Tier-two Music Festival Sponsorships
-
10 Minutes With… Shawn Silverman, Global Head of Marketing at Pluto TV