Best of EMS 2016: Day Three B-to-C Events, B-to-B Events Posted on May 7, 2016 by Rachel Boucher Brand Activations, Sports Marketing and Mobile Tours The final morning at EMS 2016 kicked off with a “tequila sunrise” for those who got swept up in the Motive Mile High Mayhem bar crawl in… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Bold Branding Gives an Eight O’Clock Coffee Sampling Tour ‘Intention’ Diners, Drive-ins and Vibes: Paramount+ Recreates the Frosty Palace to Promote ‘Rise of the Pink Ladies’ Google Lends Chromebooks to Web-Surfing Travelers How Activision Deployed ‘Dramatic Agency’ to Engage Fans