Sundance Channel HQ Offers Exclusives at Festival - Event Marketer

Sundance Channel HQ Offers Exclusives at Festival

Sundance Channel from January 20 to 27 rolled out its largest multimedia experience to date at the 2012 Sundance Film Festival in Park City, Utah. Dubbed “Sundance Channel HQ,” the experience offered on-air, on-site and online activities for festival attendees and at-home fans.

Sundance HQ events included a festival party where attendees got to meet the cast of the new original non-fiction series “Push Girls” and a more intimate Artist Talk with performer Mary J. Blige. The second floor of the HQ featured a Newsweek & The Daily Beast’s media lounge where reporters could interview celebrities. Flipboard, the social magazine for iPad and iPhone, featured special coverage of festival events from the media lounge.

The network also worked with ONE, an anti-poverty organization co-founded by singer Bono, to create original video and photo content at Sundance Channel HQ for a campaign against AIDS. Content from the shoot was posted on ONE’s Facebook and Twitter accounts and at ONE.org.

Festival attendees also could connect with Sundance Channel’s Foursquare app to receive prizes such as a beanie cap or an HQ gift bag that included an Amazon Kindle.

“We hoped to provide an insider and interactive experience both for those able to attend the festival and for those enjoying it from home via sundancechannel.com or Sundance Channel itself,” Sarah Barnett, general manager at Sundance Channel, told Buzz. “Our partners went out of their way to create new and innovative platforms to engage our loyal fan base.” Agency: Precision Event Group, Beverly Hills, CA.

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