Brisk And 7-Eleven Shoot Hoops With Millennials

Brisk and 7-Eleven teamed up this summer for the dunking competition series City Slam, a sporting event platform designed to promote a limited-edition beverage flavor and reach a decidedly multicultural…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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