Tastemakers in New and Creative Ways

B-to-C Events
Posted on January 28, 2010 by Jessica Heasley

Product sampling programs target tastemakers in new and creative ways
Street-corner handouts during rush hour and pop-up stands at fairs and festivals have long been the vehicles of choice for sampling…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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