Pepsi Rebrand Takes Event Savvy

LAUNCHING BRANDS IS TOUGH. Changing brands especially beloved 100-year-old-brands is even tougher. Witness the recent debacle that unfolded when Tropicana redesigned its orange juice packaging. After weeks…

Please contact [email protected] if you are unable to login.

Receive the latest news and special announcements from Event Marketer

© 2023 Access Intelligence, LLC – All Rights Reserved. |