MSN Partners with NBC in ‘Biggest Loser’ Promo B-to-C Events Posted on January 28, 2010 by Event Marketer MSN Health & Fitness is partnering with NBC’s “The Biggest Loser” to create “The Biggest Loser” Million Pound Match-Up. The promo which challenges America to lose one million pounds between… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More SDCC 2025: Conveyor Belts Move Fans Through Google Play’s ‘Fantastic Four’ Rewards Lab Experiential Trend of the Week: Times Square Takeovers Watch The Brief, Live! July 2025 Edition: San Diego Comic-Con