MSN Partners with NBC in ‘Biggest Loser’ Promo B-to-C Events Posted on January 28, 2010 by Event Marketer MSN Health & Fitness is partnering with NBC’s “The Biggest Loser” to create “The Biggest Loser” Million Pound Match-Up. The promo which challenges America to lose one million pounds between… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles SXSW 2026: 18 Experiential Ideas and Themes Worth Stealing Launch Events: Three Lessons from Neutrogena’s ‘Adulthood USA’ Activation The Brief: Garden Parties and Beauty Multiverses Experiential Marketing Trend of the Week: Scooping