MSN Partners with NBC in ‘Biggest Loser’ Promo B-to-C Events Posted on January 28, 2010 by Event Marketer MSN Health & Fitness is partnering with NBC’s “The Biggest Loser” to create “The Biggest Loser” Million Pound Match-Up. The promo which challenges America to lose one million pounds between… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles CES 2026: How Dolby Leans into Complexity at the Global Trade Show Experiential Marketing Trend of the Week: Dog-First Events The Brief: Bubblegum Trolls and Pet ASMR The Brief, Live! Special Edition: A ‘Dear’ Takeover, Giant Chips, NYC Trendwatch