B-to-C Events

Brands Build Relationships Through Sponsorship

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Major concert tour sponsorships can be powerful platforms for developing an affinity between passionate music fans and your brand. But if the tour turns out to be a one-time gig with a group of disparate…

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With the WNBA continuing to hit record viewership and attendance numbers, the league’s 30th season celebration couldn’t have come at a better time, and All-Star Weekend in Chicago continued to build on that momentum.
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