– Marketer Goals and Strategies
– Importance of Events and Senior Management View
– Budget Growth Rates
– ROI & Measurement Trends
– Integration w/Other Media/Marketing and Social Media
– Working with Agencies and Service Providers
– In-Store Events and Experiential Marketing
– Key Industry Challenges
Consumer Survey
– Types of Events/Experiences and Motivation to Participate
– Impact on Perception
– Impact on Purchasing
– How Consumers Communicate their Experiences
– Use of Technology and Social Media
– Conclusions
Agency Survey
– Clients’ Event/Experiential Marketing Goals and Strategies
– How Clients’ View and Use of Events has Changed in Past 2 Years
– Most Promising Strategies, Approaches and Types of Events and Experiences
– Levels of Engagement: Quality vs. Quantity
– Mix of Agency Services
– Agency Growth Rates
– Integration with Other Media & Marketing
– How Agencies are Using Social Media in Relation to Clients’ Events/Experiences
– ROI & Measurement
– Services Important to Event Marketers, including Selection Criteria
– In-Store Events & Experiential Marketing
– Key Industry Challenges
Please click below to request to download a complimentary copy of the executive summary, which provides highlights from the three sections. The full 115-page report is available to Event Marketing Institute members and for purchase. The full report features the following sections. Contact Kevin Rich at the Event Marketing Institute membership information and/or full report purchases.