Hellman's 100th Big Birthday Celebration2013

Hellmann’s Invites New Yorkers to World-Record Picnic

B-to-C Events
Posted on October 24, 2013 by Rachel Boucher

Hellmann’s on Sept. 24 invited 500 New Yorkers to lunch at Hudson River Park’s Pier 84 as it broke the Guinness World Record for longest picnic table in honor of the mayonnaise brand’s 100th birthday.…

LOGIN

Please contact clientservices@accessintel.com if you are unable to login.

Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

Related Articles

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2026 Access Intelligence, LLC – All Rights Reserved. |