B-to-C Events

More Than a ‘Straight Pour.’ Inside Exotico Tequila’s Sampling Activations

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New Year’s Eve Roundup: How Alcohol Brands Spiked Their Sampling Events in 2018

Consumers could sample shaved ice cocktails topped with Exotico’s Blanco varietal.[/caption]
With its sights set on millennials and their penchant for all things handcrafted, Exotico Tequila hit…

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