EM All Access: 8 Minutes with Heineken’s Pattie Falch Video Gallery Posted on May 28, 2015 by Event Marketer In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Flying High With Alaska Airlines And Russell Wilson EM All Access: Event Marketing to Multiple Demographics Women in Events Week 2019: One week. 20 cities. Unlimited connections. Gamified: Inside the Air Force Performance Lab