Inside CLIF Bar's 'Crazy' Proprietary Event: CykelScramble

Inside CLIF Bar's 'Crazy' Proprietary Event: CykelScramble
Going Solo: What Drives Brands to Take the Leap into Proprietary Events

Proprietary Event Strategies: CLIF Bar’s ‘Crazy’ Obstacle Course

CLIF Bar describes the CLIF Bar CykelScramble bicycle relay race as “four people, one bike, a half-mile crazy obstacle course and a festival,” and that pretty much sums it up. The proprietary CLIF…
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