B-to-C Events

Char-Broil’s Mobile Program Evolves and Expands

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Char-Broil, the outdoor cooking company, in April launched the 10th edition of its annual mobile grilling tour. The campaign this year has been expanded to 30 weeks and will travel to 27 states as part…

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Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
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  1. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

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    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

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  4. Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel
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    Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

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    5 Big Experiential Themes from Fanatics Fest 2026

  6. Experiential Marketing Trend of the Week: Commiseration Activations
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    Experiential Marketing Trend of the Week: Commiseration Activations

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