B-to-C Events

Cisco Head of Events Shares Her Thoughts on Sponsoring Rio

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Casa Cisco Rio Olympics
Brazil Foundation celebrates at Casa Cisco, a lively site that offered an upbeat mix of Brazilian hospitality balanced with Cisco’s brand message.

In a year when many sponsors scaled back activations or pulled the plug entirely, Cisco, which has been doing business with the Brazilians for more than 20 years, stayed the course at the 2016 Summer Olympics…

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