To the naked eye, it was just another exclusive New York City tasting event. Exquisite food. A who’s-who of trendsetting chefs. High-end goodie bags. There was even a price tag of $75 a ticket, and…

When it Pays to Make Them Pay
Related Articles
-
Q&A: evian Spices Up its 39-year US Open Partnership with a First-time Culinary Collab
-
Armored Trucks Turn Heads and Drive Trial on PepsiCo’s Bottle Lotto Tour
-
The Brief: Frozen Lotion and Chainsaw-sliced Sandwiches
-
Five Ways Hendrick’s Uses its Peculiar Personality to Fuel an Experiential ‘Giniverse’