One Way to Target Baby Boomers? Focus on Adventure

Baby Boomers Go Nuts at AARP Event

B-to-C Events
Posted on September 21, 2011 by Sandra O’Loughlin

Late-night disco parties. Packed resume seminars. High-tech virtual experiences. The over-50 set doesn’t look like it used to, Sparky. Baby boomers (those born between 1946 and 1964) are not only looking…

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