Ben & Jerry’s Recreates Bed-In Event To Promote Peace B-to-C Events Posted on January 28, 2010 by Event Marketer Press Events: Ben & Jerry’s Recreates Famous Bed-In Event To Promote Peace Socially-conscious ice cream brand Ben & Jerry’s this May kicked off a new joint partnership with the Lennon Estate… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Full Coverage: The 2025 Experience Design Awards NBCUniversal Breaks Down its Growth Strategy for BravoCon and Brand Partners Watch: February 2026 Experiential News Commentary Experiential Marketing Trend of the Week: Listening Booths