Ben & Jerry’s Recreates Bed-In Event To Promote Peace B-to-C Events Posted on January 28, 2010 by Event Marketer Press Events: Ben & Jerry’s Recreates Famous Bed-In Event To Promote Peace Socially-conscious ice cream brand Ben & Jerry’s this May kicked off a new joint partnership with the Lennon Estate… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: ‘Pouroscope’ Stations and Billboard Bars Experiential Marketing Trend of the Week: Red-Carpet Activations Walmart’s Head of Experiential and Cultural Engagement Talks Tapping into MLS Fandom Hulu’s Get Real House: What Goes into Developing a Live Event for TV, TikTok and Talent