How Strong Sales and Social Media Changes Three Tours

B-to-C Events
Posted on January 9, 2013 by Rachel Boucher

There is always an element of risk when it comes to launching a new event program. But it can often be even more challenging to build on the success of that program’s first few years. Sure, it’s going…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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