Your RFPs can now… go out. Our annual listing of the Top 100 agencies serving the event marketing industry has arrived
Behind every powerhouse brand experience is an event marketing agency whose people live for “live.” And on this list, that distinction is key. Indeed, there are hundreds of creative and integrated marketing agencies across the landscape. But the 100 spots on the IT List are reserved for those whose majority of time and attention, clients and work, is dedicated to face-to-face marketing.
Whether you manage the creative strategy and fabrication for a trade show program, ideate and develop rad sponsorship activations, know every route and lucrative regional market across the country for a mobile tour, or plan engaging conference experiences for business audiences… we’ve worked for 21 years to find, recognize and champion you—the people “behind the curtain”—in this annual editorial listing of the Top 100.
In combing through the hundreds of applications our team received this year, it was clear that the industry’s event marketing agencies are working harder than ever to help clients prove ROI. It’s certainly not a new endeavor, but in this cost-conscious era, “engagement” begs to be quantified better. They’re proud to share that they have built their teams back up post-pandemic and, in some cases, recorded record growth in head count. And a majority of applicants say they are adopting different AI tools to drive efficiencies and strengthen event strategies for clients.
In this business, you’re always moving on to the next thing. And these top shops are helping to pave the way. Chosen based on a set of criteria surrounding the work, the capabilities, the vision and the client testimonials, each agency was required to name three specializations to help marketers zero in on what’s relevant to their business. And as always, our editors took it from there. Congratulations to the 2023 IT List.
This story appeared in the Fall 2023 issue