George P. Johnson Archives - Page 8 of 9 - Event Marketer
AMD’s Event Platform Caters to Digital Audiences
Semiconductor design innovator AMD created the Fusion Developers Summit to educate developers about the power of AMD Accelerated Processing Units (APUs) and promote concepts of heterogeneous computing. Its online platform, AFDS-D, extended the reach of the summit beyond the four walls of the physical event. Simu-live technology helped provide pre-recorded video content (technical sessions), which...
NFC Credentials Fuel Event Explorations for IBM
Conference planners are always dreaming up incentives to get attendees thoroughly investigating all an event footprint has to offer, from session content to the expo hall to, even, the food. Prizes—free stuff—always help, but throw in some NFC technology and make it as simple as a “tap” and you’ve got a winning strategy, especially among...
Nissan Transforms Smartphones into Content Machines
If Nissan’s tagline is “Innovation that Excites,” its Digital Landscape at the North American International Auto Show, should be called “Technology that Excites.” The company’s goal for the show was to reset consumer expectations of the brand and its products in a rich experience that was sensory driven and fun, all while attracting, engaging and...
Salesforce.com Takes Dreamforce to the Next Level
Salesforce.com’s Dreamforce conference is intended to engage industry professionals and deliver thought leadership via high energy, audience-centric events. After several successful years, the company wanted to make it even bigger, drive more engagement and deliver greater value to attendees. Salesforce.com marketers knew that, even with the event’s hyper-connected audience, they needed to encourage interaction, so...