George P. Johnson Archives - Page 7 of 9 - Event Marketer
Sun Microsystems Deploys a Green Conference Strategy
Green (as in earth-friendly) seems to be the new black. All the brands are wearing it, rolling out eco-friendly tours or touting their green practices to win the hearts and minds of environmentally conscious consumers. But Sun Microsystems did oh-so-much more than just set up some recycling bins at its 12th annual conference and call...
BT Global Services Meeting Offers Holographic Experiences
To keep its employees in the loop after a period of internal change and restructuring, BT Global Services UK gathered all its troops at the Game On Sales Kick-Off Conference last June. The theme Game On reinforced the global communications provider’s vision of not only being in the game, but also defining it. The Game...
Toyota Packs Tour Trailers with Interactive Experiences
Last January, Toyota hit the road to educate consumers about Toyota Hybrid Synergy Drive technology via an interactive museum on wheels. The 18-month tour traveled to fairs, festivals, corporate campuses, universities, auto shows, specialty trade shows, sporting events and more. In total it visited 170 locations nationwide. At each location two 53-foot doublewide trailers were...
Research in Motion Loft Party Touts New Blackberry
Research In Motion wanted to launch its new BlackBerry 8700c with a little bit of style to raise demand for the new product among carriers, partners, developers and customers. The solution: A product unveiling that blended mystery and intrigue. To build excitement prior to the event, invitees were teased with multimedia messaging such as email...