George P. Johnson Archives - Page 5 of 9 - Event Marketer
Mini Builds a Theme Park to Celebrate its Birthday
For the Mini United event that was established to reach out to the brand’s loyal fans, Mini knew it had to go the extra mile for its 50th year. The goals were to take attendance from 8,000 to 20,000 and, most importantly, to celebrate the 50th birthday of the brand. The Silverstone Circuit in London...
Acura Puts Consumers Behind the Wheel with AR
Entering its fourth year as presenting sponsor of the Sundance Film Festival, Acura wanted to extend the impact of its sponsorship both on-site and to the world at large. The brand aimed to establish an emotional connection with the innovative thought leaders and enlightened fans of independent film that attend the event while maintaining the...
IBM Drives B-to-B Strategy with Global Event Council
The Ex judges gasped when IBM’s massive global event program was entered into this category, but after a closer review of the submission … it made sense. Why? Because Big Blue doesn’t think of its string of global events as separate projects—it considers them all part of one event campaign used to build both the...
Siebel Turns Conference Guests into Hollywood Stars
Extraordinary Events had already filed for the permits to take over Hollywood Boulevard by the time Harrison Ford showed up. Turns out Ford’s crew at Sony Films were hoping to shoot a scene for Hollywood Homicide that night, but much to their chagrin the block was already spoken for. By Siebel. In a bleak and...