George P. Johnson Archives - Page 4 of 8 - Event Marketer

George P. Johnson Archives - Page 4 of 8 - Event Marketer

December 16, 2015

Acura Puts Consumers Behind the Wheel with AR

Entering its fourth year as presenting sponsor of the Sundance Film Festival, Acura wanted to extend the impact of its sponsorship both on-site and to the world at large. The brand aimed to establish an emotional connection with the innovative thought leaders and enlightened fans of independent film that attend the event while maintaining the...

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December 3, 2015

IBM Drives B-to-B Strategy with Global Event Council

The Ex judges gasped when IBM’s massive global event program was entered into this category, but after a closer review of the submission … it made sense. Why? Because Big Blue doesn’t think of its string of global events as separate projects—it considers them all part of one event campaign used to build both the...

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December 2, 2015

Siebel Turns Conference Guests into Hollywood Stars

Extraordinary Events had already filed for the permits to take over Hollywood Boulevard by the time Harrison Ford showed up. Turns out Ford’s crew at Sony Films were hoping to shoot a scene for Hollywood Homicide that night, but much to their chagrin the block was already spoken for. By Siebel. In a bleak and...

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December 1, 2015

Nissan Pop-Up Concerts Strike a Chord with Consumers

Nissan North America’s quietest event program ever made piles of noise last fall when the car maker’s marketing team consciously avoided traditional, obvious and overt marketing methods. To get the public buzzing about the new 350 Z sports model, the company mounted a fall street program that “surprised” consumers with concerts and cars. To set...

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November 23, 2015

Siemens Exhibit Leverages ‘Focus Wings’ and Tours

  Siemens Dematic AG wanted to promote its new SIPLACE proprietary technology offering. The central design of the exhibit leaned on three “focus wings” that formed a trio of zones highlighting different vertical markets (automotive, telecom, and I.T.). The wings were comprised of translucent textiled walls with circular openings, illuminated by a color-changing spectrum. The result...

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