George P. Johnson Archives - Event Marketer
Gulfstream Syncs Lights, Audio and Video to Pilot a Dramatic Product Reveal
Product reveals are often conducted from a stage. Gulfstream at the NBAA-BACE show in Las Vegas required something a little more custom for the launch of its new flagship private jet, the G700. Like a 60-foot-tall by 160-foot-wide automated structure with a 5,000-square-foot frontal façade composed of transparent, high-resolution LED screens that delivered stunning content...
2K Games Promotes ‘Borderlands’ with Installations and Demo Stations
2K Games promoted the newest version of its Borderlands game at E3 with a 15,000 square-foot booth. Guests were welcomed with massive LED screens, wall-to-wall panels of game art and 10-foot statues of characters from the game. Inside, visitors could watch presentations in a 100-seat theater, watch livestreams of influencers playing the game, and, of...
Capcom Touts its Video Game Update with an 18-Foot Dragon Sculpture
In advance of the latest update to its Monster Hunter World online game, Capcom took over a 60-foot by 50-foot booth at the 2019 E3. The centerpiece (and biggest photo op) was an intricately designed sculpture of a dragon from the game, standing 18 feet tall and boasting a 40-foot wingspan, making guests feel they...
Facebook works with ‘The Market @ Macy’s’ to get 140 small business’s real life ‘likes’
Most Facebook users at one point or another have stumbled upon a brand or product that they fell in love with while scrolling past status updates and cat videos. The social media giant wanted to extend that sense of discovery and boost its partner brands over the holiday season. And so, The Market @ Macy’s...