Posts tagged with ‘Event Marketer Magazine’
Four Strategies Citi Leverages for its Sound Vault Program
Many brands tout their live experiences as “once-in-a-lifetime,” but for diehard music fans, Citi’s Sound Vault platform offers the real deal. The program, now in its third year, provides cardmembers with concert access, offering major acts playing in intimate venues. Originally a week-long music event series, Citi Sound Vault has evolved into a year-round platform...
Study: Event Marketers Make Some Shifts for 2019 in What They’re Measuring and How
There are some notable shifts in how marketers are approaching measurement this year. According to findings from the 2019 Measurement Benchmarking Report, consumer marketers are relying more on at-event data collected by staff using tablets with registration software than they did last year. The results show 61 percent of consumer marketers will use these at-event...
How Brands Engaged Hoops Fans at NBA All-Star Weekend
There’s something unique about pro basketball that sets hoops fans apart from other sports enthusiasts. It’s that melding of athletics, fashion, music, technology and other elements of pop culture that makes NBA All-Star Weekend the new must-visit fan destination—and brand destination, too. At this year’s event, Feb. 15-17, in Charlotte, NC, EM got a firsthand...
Increased Attendance, Engagement: Inside AARP’s Experiential Program Revamp
Three years ago, AARP took its marketing on the road, aligning with consumer events that would allow the nonprofit, which is dedicated to helping people live their best lives as they age, to engage multiple generations. The insight: That AARP isn’t simply a Baby Boomer brand or a Gen X brand; instead, there are different...