Technology

Technology

September 28, 2011

Brand Mascots Bring The Thunder

Iconic brand mascots have long been popular draws for live events. But now, with the advent of social media, vintage mascots have gone modern and gained greater relevance as a strategic event marketing tool. Thanks to Facebook, Mr. Peanut can have his own fan base. And nothing updates an Oscar Mayer Weiner like a shiny...

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September 26, 2011

Social Media Top Tip: Facebook & Google +

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.

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August 23, 2011

Brand Take Virtual Meetings to Global Audiences

When software provider Compuware made the choice to take its global user conference virtual in 2010 due to budget and travel cuts, attendance for the show doubled, bringing in new attendees from India, Mauritius, Mexico and Sri Lanka. This May, the company did it all over again on a platform that reached more than 30...

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August 22, 2011

How MetLife Built a Virtual Team

Tasked with rolling out new retirement and annuities product features to thousands of financial advisors nationwide, MetLife insurance this spring made a virtual event for the first time a significant part of the push to connect with internal advisors, as well as third party advisors from banks and brokerage companies.

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August 16, 2011

Five Registration Systems You Need to See

Whether you’re planning an event for 500 employees or a concert for 5,000, the right event registration system can help the process go more smoothly. But checking people in is just one of the many cool tools and capabilities found in today’s registration platforms. From streamlining ticket sales via mobile devices and tracking behavioral data,...

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