Technology

Technology

June 2, 2011

Boeing is Incredible Again with 747-8 Reveal

You might say it takes a village to pull off an event as big as the reveal of the newest Boeing airplane, the 747-8 Intercontinental, which also happens to be the largest commercial aircraft built in the U.S. and the longest passenger aircraft in the world. At least that’s how David Okrent, brand manager for...

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May 24, 2011

Volkswagen Press Reveal Brings Beetle Ad to Life

The April 18 press reveal in New York City for the 2012 Beetle captured the essence of the newly redesigned car via dramatic video projections that brought to life the vehicle’s Super Bowl ad and created an immersive experience for the 260 industry writers and lifestyle media in attendance.

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March 23, 2011

Monster.com Connects with Early Adopters at SXSW

To connect with tech-savvy trendsetters at the South by Southwest Interactive, Film and Music Festival in Austin, Texas, March 11-20, job board Monster.com created on- and off-line experiences promoting its latest job searching capabilities. In addition to a presence on sxsw.com, the brand interacted with attendees at its Hiring Hub, a booth on the event’s...

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March 22, 2011

3D vs Holograms: A Dive Into High-tech Image Enhancement

Image enhancement technologies like holograms and 3D have been building in popularity over the past few years, and though neither is new, event marketers have been finding clever new ways to leverage them. More interestingly, marketers have been discovering that each special effect has a strategic strength that makes it more effective in moving the...

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February 24, 2011

How GM Brought a Camaro to Social Media

It has become a de facto rule of the road to incorporate social media in all live activations, and at the auto show, some of the brands made a point of integrating Facebook, Twitter and the others in a well-thought out, strategic way instead of just tacking it on.

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