July 20, 2015

Xfinity Touts Tech With Couch-To-Concert Sponsorship

As lead sponsor of the U.S. leg of Taylor Swift’s The 1989 World Tour, Xfinity, Comcast cable’s residential service brand, is activating touchpoints designed to deliver fans exclusive content on-site as well as at home. The program began May 20 in Bossier City, LA, and ends Oct. 31 in Tampa, FL. Xfinity is activating the...

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July 17, 2015

Meerkat vs. Periscope: Why live streaming is on the rise

Unless you’ve been living under a rock, you know that live video streaming apps Meerkat and Periscope have been sneaking their way into the marketing mix since late last year. What does that mean for event marketers? Eventually, you’ll have to decide which real-time service is best suited for your brand’s marketing strategy (or if...

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July 16, 2015

Why Choosy Brands Are Choosing GIFs

From Twitter to Instagram, event marketers rely on social channels to engage with consumers before, during and after their activations. And while branded photos were once embraced as the industry’s most shareable social media assets, there’s a new kid in town. The future of live-event photo activations might just be the animated GIF. With so...

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July 13, 2015

The Promises and Pitfalls of Using Drones at Events

Drones. Unmanned aerial vehicles. Remotely piloted aircrafts. Whatever you want to call them, they are on the verge of becoming heavyweight marketing tools. With potential for live streaming events to digital audiences, capturing unique content and delivering exclusive viewpoints, drones are all the rage in concept. But what is an event marketer to do when...

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July 9, 2015

Crocs’ Funway Runway Digital Configurator Makes A Splash

Crocs on June 23 held a press event in New York City to promote its Funway Runway configurator, a social experience built on Twitter that allows fans of the brand to make a personalized fashion video and then share it with friends on social media. Consumers use the configurator to choose a model, their outfit,...

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