Technology
For its Super Bowl LV Experience, RISE Focuses on What is Gained in Virtual
RISE, an organization founded in 2015, and whose mission is to use sports to improve race relations, has always leveraged storytelling as a medium to engage audiences at events like Super Bowl. Its Champions of Change experience, which activated in 2019 and 2020 in-person at the big game, is a multi-layered immersion that allows attendees...
Verizon Designs 5G Stadium in Fortnite for Super Bowl Fans and Gamers
In a typical year (remember those?), the Super Bowl is an opportunity for brands to showcase their experiential marketing chops on the ground for enthusiastic sports fans. But thanks to the pandemic, only 25,000 attendees (plus another 30,000 cutouts to fill seats) were allowed on location in Tampa’s Raymond James Stadium for Super Bowl LV...
P&G’s Chief Design Officer Talks Scalable Virtual Events for CES and Beyond
As a “consumer-obsessed” brand, P&G had only joined the ranks of exhibiting brands at CES in 2019 when it stood up the LifeLab experience that offered multiple product spaces, hands-on demos and an amphitheater. When CES announced its 2021 pivot to digital, P&G saw opportunity—in not only keeping a foothold in the high-profile show, but...
How LG is Embracing the Future of Trade Shows with a Virtual Showroom
A year ago this February when LG Business Solutions pulled out of ISE in Amsterdam over growing COVID-19 concerns, the b-to-b arm of LG that relies heavily on the trade show calendar decided it needed to play the long game. After months of research, the brand launched the DigiTour, an immersive and customizable 3D showroom...