Gallery

March 28, 2018

A Step-by-Step Look at Infiniti’s Elevated Launch Event for the QX50

In the automotive industry, launch events often include the media, of course, a ride and drive and a luxury hotel. For the global launch of the Infiniti QX50, the auto brand took this traditional industry affair a step further with additional audiences, the use of unexpected venues, excursions, wellness options and an auto show-style activation....

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March 20, 2018

10,000 Bouquets: FTD and PopSugar Celebrate International Women’s Day

Flowers are an ageless item, able to transcend generations as a symbol of celebration. To celebrate International Women’s Day on March 8, floral delivery network FTD and millennial lifestyle media site PopSugar handed out 10,000 custom bouquets to consumers in New York City. The campaign, dubbed #PetalsForProgress, gave women (and men) a chance to participate...

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