Featured
March Madness 2026: Brands Activate Beyond the Final Four to Engage College Hoops Fans
Our March Madness bracket was busted on week one of the NCAA tournament, but that didn’t stop us from enjoying all of the activations and events that capitalized on the energy around the men’s and women’s college basketball championships. From April 3-6, the Men’s Final Four and its accompanying Fan Fest presented by Capital One...
Building a Better Measurement Practice: The ROI-driven RFP
A new monthly series designed to help your event organization measure smarter It’s the little acronym with the big impact on your events. We’re talking about RFPs—the requests for proposals that set the stage for what the event’s about and what it hopes to achieve. But ask any seasoned event marketer and they will...
Guest Column: Four Tips to Get the Right Event Data from Your Suppliers
Our quarterly column from the Experiential Marketing Measurement Coalition tackles strategic planning...
Finalists Announced: The 2026 Ex Awards
The editors of Event Marketer unveil the finalists of the 2026 Ex Awards, the most prestigious recognition program for the experiential marketing industry.