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Field Report: Get a ‘Taste’ of Sabrina’s Secondhand Pop-up by Cash App
She’s short. She’s sweet. And she sold out five nights at Madison Square Garden last week. She, of course, is multiple Grammy Award-winning artist Sabrina Carpenter, and from Oct. 26-29, superfans in New York City could line up for a chance to step inside the “Cash App Presents: Sabrina’s Secondhand in NYC” pop-up, a ’70s-inspired...
A Toast to Experiential Marketing Month
Here’s a not-so trade secret: Experiential marketing isn’t just a trend. And it isn’t just a conference track, either. It’s a business-driving discipline built on the power of face-to-face engagement that, for decades, has steadily expanded and evolved; brought a whole new generation of brands, believers and experience seekers into the fold; and is central...
Openigloo’s Humorous Guerrilla Strategy Stays the Course at the NYC Marathon
Running the TCS New York City Marathon has a lot in common with the hunt for an affordable apartment in the Big Apple these days—both are grueling, prolonged and often painful. It’s a phenomenon that NYC rental platform Openigloo had fun with on Nov. 2 during this year’s event. In four locations along the route,...
Inside Money20/20 USA 2025: How Money Did Business
The fintech world gathered at Money20/20 USA 2025 at the Venetian Expo, Oct. 26-29 in Las Vegas, on a mission to shape the future of commerce in the AI-driven world. With more than 11,000 attendees from 85 countries, the event marked a turning point for the fintech industry, which is evolving from exploration to execution,...