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Eight Pro Tips on Using Real-Time AI Language Translation in B-to-B Events
As b-to-b audiences become increasingly international, and brands prioritize accessibility and inclusivity, real-time AI language translation is becoming a powerful addition to the event marketer’s toolkit. From traditional, largescale conferences to sales kickoffs and beyond, companies are investing in AI-powered translation tools and platforms designed to enhance engagement on-site, and save time and resources behind...
The Brief: Garden Parties and Beauty Multiverses
This week’s hot takes on hot topics in experiential marketing cover Pink Ben, haircare torture tests and the beauty multiverse at SEPHORiA 2026.
Launch Events: Three Lessons from Neutrogena’s ‘Adulthood USA’ Activation
Plenty of product launches are straightforward, but with a new adult acne line that is pushing skincare into new territory, Neutrogena had to be methodical about how it introduced its Evenly Clear collection. Enter: Adulthood USA, a neighborhood-themed experience for media and influencers that on Feb. 12 used everyday grownup responsibilities, like doing laundry and...
Experiential Marketing Trend of the Week: Interactive Billboards
Not every live engagement needs to be an elaborate event. In the age of diminished attention spans, a quick, memorable brand interaction supported by the right strategy can go a long way. That’s where interactive billboards and OOH installations are coming into play. Done right, they’re approachable, efficient and primed for sharing. Instant Product...