B-to-B Events

B-to-B Events

April 16, 2018

EventTech 411: Mobile Audience Engagement Tools

Talk to just about anyone in the industry and they’re apt to tell you that today’s b-to-b event and conference attendees spend almost as much time staring at their mobile devices as they do the presentation in front of them.

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April 11, 2018

Estate of Affairs: Why Mansions are the New Go-To Venue for Luxury Brands

Luxury brands are, by nature, a selective breed. The materials or ingredients that comprise their products are meticulously curated, their affluent target is limited and, in many cases, the experiences they execute are intentionally few and far between. Why, then, shouldn’t these brands be just as judicious when it comes to choosing an event venue?...

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April 10, 2018

2018 Ex Awards Finalists Unveiled… Winners to be Announced May 14

The editors of Event Marketer announce the 2018 Ex Awards finalists, the event marketers who represent the most innovative brands and agencies in the industry, and the best experiential campaigns around the globe. Entries this year broke all previous records—more than 1,000 were received and scoring included more tie-breaker moments than ever before. As one judge put...

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April 9, 2018

Inside Celebrity Cruises’ Progressive Culinary Launch for Media and Influencers

As part of what it calls a two-year conversation surrounding the November launch of its newest luxury cruise ship, Edge, Celebrity Cruises has unveiled different aspects of the ship. For the “next chapter” of the marketing surrounding the launch, the brand wanted to focus on the ship’s culinary offerings—a challenge, considering the ship has 29...

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