B-to-B Events
Oath Newfront Uses Popcorn, Parkour and Street Vibes to Showcase Brand Value
Let’s face it: upfront and newfront events can be pretty stodgy affairs. Advertisers, media buyers and business partners typically congregate in a theater for an hour or two to digest formal presentations and executive speeches, with perhaps a performance or two and a reception post-event. But for Oath, a company that nine months ago formed...
The New Rules of Using Feminism in Marketing
In the past two decades, the use of “femvertising” has risen sharply as the modern-day women’s rights movement gains huge popularity.
EventTech 411: Wearable Smart Badges
From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our periodic roundup of effective event technologies. In this installation, we take a look at the smart badge market. As wearable technology continues to advance, a growing number of event marketers are leveraging the latest...
The Secret to Experiential: Amplifying the Five Senses
When performers take the stage at Coachella, you can expect buzz, exhilaration and plenty of applause. But it won’t all be coming from the audience. Marketers for global sponsors such as adidas, American Express, BMW, Heineken, HP and Peet’s Cold Brew will have spent many late nights meticulously shaping unique experiences for festivalgoers, hoping to...
