Nike's Scorpion Knock Out Tour Kicks the Competition - Event Marketer

Nike’s Scorpion Knock Out Tour Kicks the Competition

DB_EX_Nike_2003 Ex
Brand: NIKE
Agency: RELAY SPONSORSHIPS & EVENT MARKETING
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)
Year: 2003
To stand out from other footwear and apparel manufacturers launching new product lines to coincide with last summer’s World Cup, Nike created a Scorpion Knock Out (“SKO” for short) Tour to bring…
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