Nike's Scorpion Knock Out Tour Kicks the Competition

Nike's Scorpion Knock Out Tour Kicks the Competition - Event Marketer

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Nike’s Scorpion Knock Out Tour Kicks the Competition

Case Study Details

Brand: NIKE

Agency: RELAY SPONSORSHIPS & EVENT MARKETING

Awards: EX AWARDS — BEST MULTI-MARKET EVENT (CONSUMER)

Year: 2003

To stand out from other footwear and apparel manufacturers launching new product lines to coincide with last summer’s World Cup, Nike created a Scorpion Knock Out (“SKO” for short) Tour to bring…

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