Doritos Hosts a ‘Bold’ Dining Experience at 137 Feet - Event Marketer

Doritos Hosts a ‘Bold’ Dining Experience at 137 Feet

DB_FritoLay_PR_EX 2017
Brand: FRITO-LAY
Agency: THE MARKETING ARM
Awards: EX AWARDS — BEST P.R. STUNT
Year: 2017
Plenty of brands label their event campaigns as “bold” these days, but few can walk the talk. Doritos is one of them. The brand’s Bold View experience at Super Bowl 50 took football to new heights…
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