Doritos Hosts a ‘Bold’ Dining Experience at 137 Feet

Doritos Hosts a ‘Bold’ Dining Experience at 137 Feet - Event Marketer

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Doritos Hosts a ‘Bold’ Dining Experience at 137 Feet

Case Study Details

Brand: FRITO-LAY

Agency: THE MARKETING ARM

Awards: EX AWARDS — BEST P.R. STUNT

Year: 2017

Plenty of brands label their event campaigns as “bold” these days, but few can walk the talk. Doritos is one of them. The brand’s Bold View experience at Super Bowl 50 took football to new heights…

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